Smart Home & Connected Products
Business Models - Platform Strategy - Partnerships - Sales Channels
Solution Approaches
"Matter"
Positioning & Strategies
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Competitive landscape & market mechanisms
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Tool: Target picture based on 12 specific decision dimensions
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Matter impact on core business and competitiveness
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Matter-based product propositions
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Feasibility assessment and partnership options
Products & Services Portfolios
(HW + SW + VAS)
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Tool: 6-P proposition assessment
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Insights for and ideation of new products, services, bundles
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Design-thinking based new product proposition development
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Validation by customer segments
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Go-to-market approach
Establishment of OEM & Value Added Service
Partnerships
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Tool: 5 generic partnership options
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Development of partner-specific use cases, evaluation of customer value add and business case
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Build and introduce partnership models to potential partners
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Implementation of partnership models and processes
Realignment
Business Models & Domain Focus
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Tool: 360° business model assessment
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Advanced business model mechanisms and perspectives
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Domain-specific requirements and proposition approaches
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Implications for IoT platform capabilities
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Roadmap for readjustment and implementations
IoT Connectivity &
Platform Interoperability Approach
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Domain-specific capabilities and requirements
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Tech and interoperability assessments
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Impact analysis of RF tech decisions on business models
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Requirement management for IoT SW platform architecture
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Deduction of technology roadmap
Smart Home Sales Channel
Universe & Sales Approaches
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Tool: Smart Home sales channel universe
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Definition of selection criteria catalogue
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Sales channel assessment and selection process
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Prioritization of "Best Fit" sales channels
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Marketing approaches by prioritized sales channels
